Close the Value Gap before you sell.
I help manufacturing, construction/trades, industrial services, and B2B service owners remove buyer discounts, build transferable value, and (when bolt-ons are part of the plan) use disciplined acquisitions to move up the valuation ladder.
No cost. No pitch. Confidential.
I found Gerald to be a person of high integrity. I would not hesitate to recommend him to any business owner who wants to increase valuation before an exit.
Michael T., Colorado ⭐⭐⭐⭐⭐
Gerald Meunier, founder of Exit Authority, business exit advisor for owners of $1M–$20M companies.
Most exits get discounted long before the deal.
If you’re planning to exit in the next 2–5 years, the question isn’t “what’s my business worth?”
It’s what will buyers discount, and what can we fix before they do?
Typical buyer discounts we see:
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Revenue concentration and fragile demand
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Owner dependency / key-person risk
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Financial reporting that doesn’t hold up in diligence
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Margin and operations volatility
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Lack of repeatable, provable growth
You’re a fit if…
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You want a premium outcome, not just “a sale.”
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The business still runs through you more than you’d like.
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You’re open to disciplined growth, including bolt-ons as an accelerator.
Manufacturing • Construction/Trades • Industrial Services • B2B Services
Close buyer discounts. Build transferable value.
Exit Authority helps owners build a business that buyers can trust, and pay up for. We focus on the few moves that drive valuation and sequence them in buyer order, so you don’t waste time on “nice-to-fix.”
What you get from our work:
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Value gap clarity: where you are vs. where you need to be
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Buyer discount plan: what to fix first (and why buyers care)
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Diligence readiness: clean story + clean numbers that hold up
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Bolt-on acquisition posture (if bolt-ons are part of the plan): thesis, criteria/no-go rules, funding constraints, and integration standards, so deals add value (not risk)
A 30-minute checkpoint, built around buyer logic.
You’ll leave with clarity on what’s compressing value, and the few moves buyers will pay for.
We’ll cover:
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Your exit timeline and what “good timing” looks like for you
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The buyer discounts most likely affecting your multiple and terms
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Whether bolt-ons accelerate value, or add avoidable risk
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The next steps most likely to increase enterprise value
No slides. No pitch. Just a candid, numbers-driven conversation.
Founder-led. Hands-on. Built for real owners.
You work directly with Gerald Meunier, an operator with decades of experience across ownership, exits, business brokerage leadership, and hands-on M&A execution.
Why owners choose Exit Authority:
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Owner-operator credibility: (built and exited multiple businesses)
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M&A execution + financing fluency: (deal realities, not theory)
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Buyer-first focus: (reduce the discounts that quietly destroy outcomes)
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Bolt-ons with discipline: (criteria/no-go rules that prevent deal chasing)
I’m not a broker looking for a listing. I’m a growth-and-exit advisor focused on closing the value gap before you sell.
The Exit Multiplier™ Methodology
A clear path from “owner-dependent” to “buyer-ready.”
Phase 1: Value Gap & Roadmap (Months 1–3)
Identify buyer discounts, quantify priorities, and set a sequenced plan.
Phase 2: Operational Value-Building (Months 1–12)
Reduce owner dependency. Improve reporting clarity. Build predictability and repeatable growth.
Phase 3: Strategic M&A Execution (Months 6–24)
When bolt-ons are part of the plan: criteria/no-go rules, financeability, and integration standards built in.
Phase 4: Premium Exit Positioning (Months 18–24)
Go to market buyer-ready, diligence-proof, and positioned to negotiate.
We sequence improvements the way buyers evaluate value, and use bolt-ons as the accelerator when the platform is ready.
What owners value most
"I was working 60+ hours a week and wanted to retire. After listing my business, I got low offers and then no offers, I knew I had to do something different.
Gerald clarified my value gap, prioritized what to fix, cleaned up reporting, and helped us complete a targeted acquisition that added capabilities and improved our customer mix.
After that, buyers came back looking at a stronger platform - not a tired legacy operation."
Michael T., Colorado ⭐⭐⭐⭐⭐
Clients consistently tell me they value:
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A clear, numbers-driven view of their exit options
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Straight talk about what buyers will discount, and what to fix first
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A plan that is executable (not a “deck”)
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Discipline around acquisitions, what to pursue, what to avoid, and why
Prefer to start by reading?
Get the 2026 Exit Authority Report: trends driving strategic acquisition opportunities, and what owners should do now to protect and multiply exit value.
3 Simple Steps
Step 1:
Book the Readiness Call
No cost. No pitch. Confidential.
Step 2:
Reduce Buyer Discounts.
Build a Buyer-Ready Platform.
Diagnostic or 10-Day Sprint
Then
Execution Sprints
Step 3:
Execute Bolt-Ons to Move Up the Valuation Ladder
(when bolt-ons are part of the plan) Platform Building, not Deal Chasing
FAQ
1) What do you actually do?
I help owners close the value gap by reducing buyer discounts and building transferable value, so the business is buyer-ready when it matters. When bolt-ons are part of the plan, I add disciplined acquisition strategy and execution to accelerate platform value.
2) Are you a broker or do you take a commission?
No. I’m not a broker and I don’t work on commission. My role is to increase enterprise value and reduce buyer discounts before you sell.
3) Do I need to buy another business for this to work?
No. Bolt-ons are optional. Many owners close the gap through operational value-building alone. If acquisitions are part of the plan, we define criteria/no-go rules, financing constraints, and integration standards so deals add value, not risk.
4) What happens on the Readiness Call?
It’s a confidential 30-minute checkpoint. We clarify your timeline, likely buyer discounts, the size of your value gap, and the next best step (Diagnostic, 10-Day Sprint, or execution).
5) Can you tell me what my business is worth?
We can establish a valuation range and the key buyer discounts affecting it. The goal isn’t a “one number”, it’s clarity on what moves valuation and terms for buyers.
6) Will you work with my CPA/attorney/wealth adviser?
Yes. I collaborate with your existing advisors so the work holds up financially, legally, and personally.
Ready to talk about your exit?
Book a confidential 30-minute call to clarify your value gap, the buyer discounts holding back your multiple, and whether disciplined bolt-ons belong in your plan.
No cost. No pitch. Confidential.