ABOUT GERALD MEUNIER
Founder, Exit Authority | The Exit Multiplier™
Built. Scaled. Exited. (Three Times.) Now I Help You Do the Same.
Most exit planning consultants have never built, scaled, or sold a business. I've done it three times - and discovered something that changed everything.
After exiting a high-tech startup, I became fascinated by business transactions - the psychology, financing, and deal structures that make or break exits.
I joined a business brokerage, then purchased and grew a struggling brokerage in an adjacent city. Over several years, I advised hundreds of SME owners on their exits.
I saw the same pattern repeatedly: Profitable, well-run businesses receiving disappointing valuations because they lacked scale, diversification, or strategic positioning.
The owners who commanded premium multiples? They weren't always the most operationally excellent. They were the consolidators - owners who strategically acquired competitors to create market-leading platforms.
That insight led me to create The Exit Multiplier™.
After successfully exiting my brokerage, I founded Exit Authority to help profitable SME owners do what I learned works: multiply exit value through strategic acquisitions BEFORE selling.
1. I'VE WALKED THIS PATH - THREE TIMES
→ Started and exited high-tech startup
→ Purchased and grew business brokerage
→ Successfully exited brokerage at premium valuation
→ 30+ years navigating M&A, capital raising, deal structures
I don't give textbook advice. I share battle-tested strategy.
2. I COMBINE PROVEN METHODOLOGY WITH M&A EXECUTION
→ Certified Value Builder™ (systematic value-building framework)
→ Deep M&A expertise from brokerage ownership
→ Capital relationships to finance acquisitions (SBA lenders, banks)
→ Hands-on deal execution (not just strategy decks)
Most consultants advise. I execute alongside you.
3. I SPECIALIZE IN GROWTH-VIA-ACQUISITIONS
Most exit planners optimize what you have.
I help you acquire what buyers want:
→ Fragmented industry? Consolidate competitors
→ Limited geography? Add regional coverage
→ Service gaps? Acquire complementary capabilities
→ Need scale? Roll up smaller players
The result? You don't exit a $5M lifestyle business at 2-3x EBITDA.
You exit a $15M strategic platform at 4-6x EBITDA.
The Exit Multiplier™ combines:
→ Value Builder System® framework (systematic value-building)
→ Strategic acquisition planning and target identification
→ M&A execution support (LOI through closing and integration)
→ Capital facilitation (financing relationships and structures)
→ Premium exit positioning (transform to platform buyers want)
TYPICAL RESULTS:
→ 200-400% enterprise value increases in 18-24 months
→ Multiple expansion from 2-3x to 4-6x EBITDA
→ $5-15M additional exit proceeds vs. selling as-is
First-year clients often achieve 70-100% value increases
through operational improvements alone—before completing
any acquisitions.
• Certified Value Builder™ (CVB®), 2023
• Former Business Brokerage Owner (purchased, grew, exited)
• Successfully Exited Three Businesses
• 30+ Years M&A, Capital Raising, and Business Financing Experience
• Facilitated Exits for Hundreds of SME Owners
• Deep Capital Relationships (SBA lenders, regional banks, PE firms)
I work exclusively with profitable SME owners who:
→ Generate $1M-$20M annual revenue
→ Operate in construction/trades, manufacturing, engineering,
restaurants, or B2B services
→ Are 1-3 years from desired exit (or want to accelerate timeline)
→ Are frustrated by disappointing valuations (2-3x EBITDA)
→ Are willing to grow strategically through acquisitions before exit
→ Primarily located in industrial Midwest and Southern states
(though I work nationally)
If you're a profitable business owner stuck at a lifestyle
business valuation, let's talk about multiplying your exit value.
If you're a profitable business owner frustrated by disappointing valuations, let's talk.
Schedule a complimentary 30-minute Exit Multiplier™ Assessment.
We'll discuss:
→ Your current valuation vs. retirement goals
→ Potential acquisition opportunities in your market
→ Projected exit value with strategic positioning
→ Whether The Exit Multiplier™ approach fits your situation
Questions? Use the contact form below or connect on LinkedIn.
